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By D. Schmidtmann (auth.), Prof. Dr. R. Thome (eds.)

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A. T. Boston entwickelt und wird dort laufend verbessert. Im Augenblick befindet sich die Express-Version Nr. 2 auf dem Markt. Die Verbindung mit Express wird über ein weltweites Netz im Dialogverkehr aufrechterhalten, das in Deutschland von Taylorix Tymshare, Stuttgart, vermietet wird. B. B. Endverbraucherpreise) sind: und Beschleunigung der ad hoc Informatlonen fur arketlng und Verkauf. verbesserun~ Schaffung der Voraussetzungen für Markenmodelle und deren Erstellung. Verbesserung der Möglichkeiten für die MarketingDokumentation.

Action standards können ausgedrückt werden in: Käuferanteilen. Einkaufsfrequenz. Bekanntheitsgrad. gewünschtem Image usw. (Ausführlichere Beschreibung siehe Seite 56 bis 61). 35 3) Nach den Pre-Tests, bei denen nach Möglichkeit festgestellt werden soll, ob die entwickelten Marketing-Mix-Faktoren die action standards erfüllen können, werden die Marketing-Aktionen realisiert (operationales Division Marketing). " leitet den LernprozeB ein, der im Zeitverlauf zu einer verbesserten Kenntnis des Marktmechanismus der betreffenden Marke führt.

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