By Subir Bandyopadhyay
Advertising over the web implies an entire new measurement during which to interact the shopper. to stay winning in this present day s electronic global, businesses needs to harness the ability of affiliate marketing to arrive the limitless capability of customers world wide.
Contemporary learn in E-Branding offers state of the art learn at the emergent factor of the web as a valuable organizing platform for integrating advertising communications. Combining international views from advertising and net know-how teachers and specialists into one multidisciplinary reference paintings, this prime Reference resource deals researchers, students, and practitioners an authoritative view on e-Branding to extend the visibility and good fortune of businesses in all enterprise nation-states.
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Additional info for Contemporary research in e-branding
The brand manager can use the key success factors outlined in this paper, as a strategic guide to aid in engaging, retaining, transacting, and sustaining new customers every day. Aaker, D. A. (2002). The Internet as integrator: Fast brand building in slow growth market. Strategy+Business, 28, 48–57. Amazon 2002 Annual Report. amazon. com. (1998). ” Press Release Archive. , & Levin, E. H. (2000). Deep branding on the Internet: Applying heat and pressure online to ensure a lasting brand. Roseville, CA: Prima Venture.
McKinsey Quarterly, 2, 3. de Chernatory, L. (2001). Succeeding with brands on the Internet. Brand Management, 8(3), 186–195. Greenspan, R. (2000). Be seen and get paid. http://Internet_com's Electronic Commerce Guide – EC Tips. Gutzman, A. D. (2000). Unconventional wisdom: Traffic is overrated. com/solutions/tech_advisor/article/html Hanson, W. (2000). Principles of Internet marketing. Cincinnati, OH: Southwestern College Publishing. -N. (1992). Strategic brand management. London: Kogan-Page. Kania, D.
Six out of 10 respondents replied that permission-based e-mail was how they usually found out about new products, services, and/or promotions. This figure is two times more than that for banner ads, and eleven times more than that of magazines and TV combined. Additionally, 7 out of 10 online buyers divulged that they click through to a company’s Web site as a result of permission-based e-mail newsletters and 61% report having made an online purchase as a result of permission-based e-mail. Get to know who is coming to the site.