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Decisions are taken by mature people in Korea. Environment-oriented Values Cleanliness: If a culture lays too much stress on cleanliness, there is scope for the sale of beauty creams, soaps, deodorants, insecticides, washing powder, vacuum cleaner, etc. In western countries, a lot of emphasis is placed on this aspect and perfumes and deodorants are widely used. Performance Status: A status-oriented society cares for higher standards of living, and chooses quality goods and established brand names and high-price items.

Clothes—Pure cotton, pure silk. Furnishing—Change synthetic to natural fibres. These cultural changes leads the marketeer to rethink his strategies of products mix, promotion, pricing and distribution for the targeted consumer. They try to offer more than what the customer expects, offering products that truly perform giving more guarantees building stranger relationships. The market is to be segmented in terms of cultural values. Environmentoriented values, self-oriented values are other values and accordingly the products are to be tailored to their needs and products be positioned to appeal to this target segment.

Children are interested in objects of their interest like amusement parks, joy rides, Barbie dolls, etc. Our motives, attitudes, personality filters the information. Keeping only relevant information in our minds and, keeping the others out. This is known as selective retention. We retain in our memory only selective information that is of interest to us. PM5 ENVIRONMENTAL INFLUENCES 29 Information Processing All consumers analyse and process the information they receive. These are activities that a consumer engages in, while gathering, assimilating and evaluating information.

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