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Their first record Love Me Do was an immediate success. The combination of the recording genius of record producer George Martin and the song writing partnership of John Lennon and Paul McCartney made the Beatles into the biggest success in the history of the music industry. In America , the Beach Boys and in Britain , the Beatles explored the possibilities of recording on magnetic tape in the studio before delivering their music on LPs and singles. 1967 was the summer of love. The Beatles released an LP called Sergeant Pepper’s Lonely Hearts Club Band.
There is no advertising in their magazines or on their website. Everything is paid for through the subscriptions to the magazines and the sales of books. These publications help consumers to make the right choices when buying products and services. They tell consumers their rights and expose wrongdoing by companies. Which? also campaigns to stop businesses ripping off or endangering customers. What has the Consumers’ Association achieved? • • • • • • encouraged consumers to switch their accounts away from the big high street banks towarsds on-line banking services and banks started by building societies.
But what shall I buy? Are the most expensive vacuum cleaners better than the cheap ones? You need to read Which? magazine! Every month the members of the Consumers’ Association in Britain receive a colourful magazine called Which? Each issue of the magazine reports on tests of 9 or 10 ranges of products. The articles explain the differences between each product and the relative advantages and disadvantages of the products before selecting one or more ‘best buy’. The Consumers’ Association started in 1957.