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Additional resources for Career in Marketing Research, Opinion Research: Helping Politicians to Formulate Relevant Public Policy: Manufacturers to Make Better Products: Hospitals, Airlines, Hotels, and Car Dealers to Provide Better Service

Sample text

But research is a vital step in improving our quality of life. nl PERIODICALS n Alert!

Marketing and public opinion surveys have produced everything from more nourishing foods for nutrition-conscious consumers to environmental policy changes regarding waste disposal. Some market researchers and opinion pollsters stand outside the local supermarket with a clipboard; others advise heads of state. But research is a vital step in improving our quality of life. nl PERIODICALS n Alert!

Marketing and public opinion surveys have produced everything from more nourishing foods for nutrition-conscious consumers to environmental policy changes regarding waste disposal. Some market researchers and opinion pollsters stand outside the local supermarket with a clipboard; others advise heads of state. But research is a vital step in improving our quality of life. nl PERIODICALS n Alert!

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