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By Donald A. DePalma

Compliment for enterprise without borderlines

"Don DePalma has supplied us with the main entire consultant for companies to compete within the period of globalization. company without borderlines is a phenomenal contribution to coping with within the worldwide period, with useful details at the abilities and information had to turn into an efficient participant within the worldwide industry. this can be a must-read for managers who search to guide their agencies within the knowledge-based economy." –Abbas J. Ali, PhD, govt Director of yank Society for Competitiveness Professor and Director college of overseas administration Indiana collage of Pennsylvania

"Don is going head-on at probably the most tough demanding situations dealing with huge corporations–and comes up with clean, actionable recommendation. It’s transparent that the subsequent monetary warfare may be fought at the ‘Eighth Continent’–this ebook unearths the options that would win the arriving battles." –George F. Colony, Chairman and CEO Forrester learn, Inc.

"Now greater than ever, managers intend to make a powerful company case for focusing on worldwide markets. Don DePalma writes from first- hand adventure with dozens of businesses, and he expertly weighs the demanding situations and some great benefits of ‘going global.’ enterprise without boundary lines presents crucial insights and research that might aid any dimension company craft a profitable overseas strategy." –Mary J. Cronin, PhD Professor of administration, Boston collage

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Additional resources for Business without borders: a strategic guide to global marketing

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While they failed the first time around to meet customer or market needs, they succeeded on the second try. For example, firms like information system and software provider EMC in the United States and electrical power equipment supplier Weidmüller in Germany have a different agenda than the other categories just discussed: They are actively selling in multiple markets around the world, and they have experienced—and overcome— some turbulence along the way. Action: Failure the first time around is par for the course.

If you are already committed to a market on the ground, there are probably several good reasons why you should do a good job online in that country. 6). The threshold of usage may relate directly to business buyers and consumers on the Web, your own employees or brick-and-mortar investment in a country, or the nature of your supply chain, consisting of development partners, distributors, and suppliers. K. S. 6 Quick Study of Markets That Matter on the Web Note: In an ideal world, you would support each country on the planet with the language, currency, commercial practices, and cultural sensitivity that it deserves.

The stay-at-home crowd. In all fairness to the delusional, there is a contingent that feels pretty justified in staying at home. It is hard to argue with someone who says that meeting the needs of over 280 million consumers in the United States is business enough for anyone. The same holds true for other large-population markets such as Japan (126 million), Germany (83 million), or China (over 11⁄4 billion). Action: No CEO at publicly traded companies has the luxury of addressing shareholder meetings with statements like “We’re happy right where we are.

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