By Fons Trompenaars
Enterprise throughout Cultures is the keystone booklet within the tradition for company sequence. It offers an outline of all topics tackled within the different books of the sequence. Its specific target is to supply executives with a cross-cultural viewpoint on how businesses meet the varied wishes of consumers, traders and staff; to introduce the most rules in company in a multicultural context; and to teach how all of them healthy jointly.
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Do you dress down and not wear a smart business suit on Friday? Values are 25 BUSINESS ACROSS CULTURES what you would prefer to do and feel comfortable doing. Norms are how most of the other people in the organization would dress on Friday – the dress code. When a culture is successful, values become norms. When there is a tension between them, then this is the source of energy for change. ” Once you are part of a culture, there is a tendency to see the differences within it. This is because things shared in a culture are not seen.
The 65,000 managers who have answered the following question have revealed their response to this dilemma. Two people were discussing ways in which one could improve the quality of life. ” With which of the two answers do you agree most? 7 shows the percentage of people who chose answer “a” (individual freedom) We all go through these cycles, but starting from different points and conceiving of them as means or ends. The individualist culture sees the individual as the end and improvements to collective arrangements as the means to achieve it.
So where the French will almost always have an opinion about food the English may have a tendency to ignore it. Some argue that with the globalization of business and TV networks across the world, cultural differences converge and gradually disappear. We see McDonald’s hamburgers, Gucci bags, Lexus Cars, Coca-Cola, AOL, and Microsoft Windows in London, Moscow, Rio de Janeiro and Lagos. True. But be careful. These are only the artifacts that we observe. To see the cultural effects we have to go deeper into the onion and ask about the reasons why people purchase these products.