Download Be Your Own Lobbyist: How to Give Your Small Business Big by Amy Handlin PDF

By Amy Handlin

This ebook is the businessperson's consultant to influencing executive judgements with out incurring the price of a qualified lobbyist, at a time whilst these judgements are, more and more, a key to survival.

• Real-world advocacy examples

• Tip sheets, together with "How to paintings a Public Meeting," "Setting expectancies in your Lobbying Effort," and "Don't Waste Your Money"

• "For instance" sidebars, reminiscent of "Time-Wasters and Turnoffs" and "The five greatest error"

• "You try out It" exercises

• version advocacy fabrics, together with letters, emails, scripts, testimony, press releases, and more

• pattern legislation, rules, and forms

• A "Learn the Language" word list deciphering a few of the key jargon utilized in neighborhood and nation government

• source publications for small companies looking executive contracts

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Extra info for Be Your Own Lobbyist: How to Give Your Small Business Big Clout with State and Local Government

Example text

Since it began with a fight on behalf of one small store, Vest Pocket has changed the face of a large and diverse business community. The challenges keep coming—but so do the victories. A recent highlight: the story of Mini Cupcakes. ” But two weeks before she was scheduled to open, an official turned up at her door to inform her that she was not in compliance with one of the regulations for a commercial bakery. To operate legally, he insisted, she must pay for a grease trap in a manhole in the street.

Here are examples. ” Petitions At its heart, a petition is simply a request—when stated forcefully, a demand—for action by some authority, backed up by the signatures of many individuals who want it. The authority may be a court of law: for instance, a party to a legal action may “petition” the judge for some decision or form of relief. But advocacy petitions are usually targeted to a specific public official, governing body, or administrative agency. There are two basic types of petitions. One type is a statutory mechanism, used to set into motion the process for placing a ballot measure before the voters of a town, city, county, or state.

Of course, you may sometimes face time pressures or other problems that preclude any contact beyond a quick phone call. In certain circumstances, a personal meeting can add a critical dimension to your case. But whenever Tools 41 possible, other techniques should be viewed as supplements to—not substitutes for—written communication. The reason is simple: written words have staying power. They can be stored, shared, excerpted, analyzed, and otherwise put to use in ways that other forms of communication cannot.

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