By Mark Levy
<p class="MsoNormal">When it involves growing rules, we carry ourselves again. That’s simply because inside of every one folks is an inner editor whose task is to perpetually polish our innovations, so we sound shrewdpermanent and on top of things, and in order that we healthy into society. yet what occurs once we come across difficulties the place such traditional considering fails us? the way to get unstuck?
<p class="MsoNormal">For Mark Levy, the answer's freewriting, a strategy he’s used for years to resolve all kinds of commercial difficulties, and generate principles for books, articles and weblog posts.
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<p style="line-height: 16pt;" class="MsoNormal">Freewriting is deceptively basic: begin writing as speedy as you could, for so long as you could, a couple of topic you care deeply approximately, whereas ignoring the normal principles of grammar and spelling. Your inner editor won’t have the capacity to stay alongside of your output, and should be briefly shunted into the history. You’ll now be capable of imagine extra in truth and resourcefully than prior to, and may generate leap forward rules and suggestions that you simply couldn’t have created the other means.
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<p style="" class="MsoNormal">Levy stocks six freewriting secrets and techniques designed to knock out your editor and enable your genius run loose. He additionally comprises fifteen problem-solving and creativity-stimulating rules you should use if you would like extra firepower—seven of that are new to this edition—and tales of difficulties he and others have solved via freewriting.
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<p style="" class="MsoNormal">Also new to this version: an intensive part on the way to refine your freewriting into anything you could percentage with the area. even if Levy initially taught freewriting as a personal brainstorming process, through the years he and his consumers have stumbled on that, with a few tweaking, it’s an effective way to generate content material for books, articles, and different inspiration management items.
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Additional resources for Accidental Genius: Using Writing to Generate Your Best Ideas, Insight, and Content
Since situations are complex structures, there are many directions you can move around in them and still be working within the situation’s logic. (For instance, you and I discover that our company’s postal meter is broken. ) Try This: What’s the worst idea or product you’ve heard about in the last seventy-two hours? Write about it and go with it for ﬁve minutes. At the end of ﬁve minutes, reset your timer, and go with it in a completely different direction. Be sure you obey all the secrets of freewriting during this exercise in agreeing and extending.
You may not have done anything impressive yet, but you’ve demonstrated to yourself, in a small way, that there’s a radically different level of thinking going on when you write at a speed closer to the speed of thought. On to the second question: Just how continuous? I’d say about as continuous as your grip on the report you spent weeks preparing, only to ﬁnd out that you didn’t 20 Chapter 2 Secret #2: Write Fast and Continuously address the issue dearest to your CEO’s heart. You know, continuous.
Which strengths of mine (or my company’s) can I apply? • Which weaknesses need to be compensated for? • Where’s the proof that that statement is true? • How am I the wrong person for this project? • How am I the right person for this project? • How would an arbitrator judge that? • If I wanted to make a big mistake here, what would I do? • What data do I need that I don’t yet have? • How can I better use the data I already have? • How would I describe the situation to the CEO? • How would I describe it to my mother?